News
2023-01-31
What is a Real Estate Home Staging Report?
In this article we will see what the Home Staging report is in detail; In what process of the capture of the property it is convenient to use it; how it is carried out and what advice youcan give to the owners of the same. In addition, we will teach you how to use it as a filter strategy to attract customers and some recommendations so you can forge a relationship of partners with the owner of the property.
What is Home Staging?
Home Staging is a personalized report made by the real estate professional, in which it offers the owner specific recommendations to highlight the positive characteristics of a property, optimize its potential and disguise the negative qualities.
To develop the strategy and make these suggestions, we work on good quality photographs of all environments. In this way, the real estate agent will be able to analyze and design a sales strategy and suggest small remodeling or ways to present the property.
The key to this report is that each advice is perfectly indicated and that it explains how each modification contributes to achieving the objective of selling at the best price and as quickly as possible. The recommendations and advice are usually based on small actions that lead to depersonalization and the arrangement or improvement of certain details.
That is, instead of requiring the owner to invest a lot of money in reforms, it seeks to neutralize the environments with some basic modifications such as removing posters from the walls, hiding the dishes in poor condition or painting the walls with neutral colors. In this way, the property will be stripped of the personal interests of the owner, so that the property is more attractive to as many people as possible.
For example, if a house has religious decorations or flags of a football club, it is likely that many people dismiss it because not being fans of that team, or professing a different religion do not feel a connection to that property.
In short, this proposal is based on removing from the property the content that reflects the interests and tastes of the owner. To do this, it is invited to hide all political, religious, sports, belonging groups, musicals, and artists. Then, decorate it and set it with neutral colors that please most people.
The plus of the report is that it can give another perspective to the owner, it serves to provide new knowledge. That is, the property when it looks more "neutral" will have more chances of being sold in a short time. On the other hand, if it is very personalized, it will not sell quickly and at a good price.
In addition, it allows you to put the owner on your side, so that the relationship is partners. That you see the Home Staging report as an added value. If between the two they become a team that "pulls" for the same side, there is a great opportunity to sell that property.
How is the Home Staging report done?
During the appraisal process, in addition to carrying the folder with the necessary documentation, the owner is approached with the Home Staging report with the specific advice for their property.
Ideally, during the pre-appraisal process you take photographs of the house to analyze what should be changed about it. We recommend hiring a professional photographerwith good equipment to show the greatest potential of the property.
Through the photographs, analyze the sales strategy for the property. Define what will be the specific tips that you will indicate to the client for each environment. List them, from the kitchen and laundry room to the rooms and the balcony or patio,according to the depersonalization criterion we named above. To then provide you with other more general tips that we will detail later.
Use the photographs as guides in the written report so you understand what needs to be changed, remodeled, or fixed on your property. For example, that in the living roomyou pick up a specific painting and that you hide certain decorative objects.
Sharpen your gaze as a seller to highlight the potential of the property. Not only do you signal what should be modified, in the case that you have a large patio or balcony, advise the owner to highlight that place in the house with plants, or to add a bench, or a table and chairs.
Let's take as an example an artist property that has a mural of many colors in the kitchen. We are going to recommend the client to paint that mural white because in case a potential buyer is a person of simple tastes he will not be able to project that kitchen as his because of the painting. You will not be able to feel identified with the house and no matter how much it fits your needs and your budget, you will dismiss it for not feeling a connection. Finally, when you give the report, do not forget that the recommendations are communicated in the most respectful and pleasant way possible. So that the owner understands that it is not that you are against their personal tastes, but that it ispart of a sales strategy.
Home Staging Tips
The following tips can be applied in almost all properties. They are based on the main criterion that we named above: depersonalize the property to make it attractive to potential buyers.
Living room / dining room
Descluelga the decorations and personal memories: plates, paintings and photos.
Clean the entire surface and vacuum curtains and carpets if any.
Rooms
Depersonalize them, that is, that there is no poster of a music band, nor advertising of sports clubs.
Haz the bed, place the cushions correctly, it must be beautiful!.
Tidy up the cabinets. That they are not full of clothes and objects, because it gives the feeling that the property does not have enough storage space.
Illuminate as much as possible. As much as it has good natural light, place 3 or 4 warm LED lamps.
Kitchen
The fridge should not have any magnet, image or paper. It should also be clean, tidy and odorless inside.
Empty the countertop.
Store kitchen instruments. Those who can't save themselves, they'd better shine. If they don't shine, replace them.
Balcony/ terrace/ patio
Place as many plants as possible. This green landscape is projected inside the house, giving a more pleasant view than just cement or earth. Of course, they must look good! They must be cared for, well watered and their leaves clean.
Cut the grass.
If the size is sufficient, add a small table with chairs to generate the feeling that it is another environment; or an outdoor armchair so that the person feels the desire to relax in that place.
For all environments
Paint all the walls white and if they already were, a hand to make them look shiny does not hurt.
Clean all floors and surfaces.
It smells good! If you are going to show a property that has a rich smell and even a freshly baked bread or coffee will help generate the feeling of home.
Home Staging as a filter strategy
The report is not only to make the property more attractive and its sale faster, but it can be used as a client rating. It allows you to see if the owner really wants to sell his house.
For example, if of the ten tips that are made in Home Staging you do not want to apply any, it shows that you do not want to sell. If you advise him to remove the flag from his football club, he is offended, and he treats you as disrespectful, we recommend cutting off the relationship. It is not convenient for you to invest time, work and money in a property that the owner will not agree to sell at the time of negotiation.
Although it goes against the logic of the market, of having the largest number of properties in your portfolio, you should still reject the capture. It does not matter how many properties you have in your portfolio, but those that you can realize in a sale. If you manage to quickly sell the few properties you have in your portfolio, it means that you are an efficient and capable person in your work.
Finally, it is important that you know that the report brings quality and professionalism to your work. It is not necessary that you take a Home Staging course, but apply these basic tips and criteria that we recommend so that you can sell the property faster. You should take advantage of this instance to meet the owner and be able to form a relationship of partners who seek to go towards the same horizon.
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2023-01-30
These two Alicante towns are among the 10 most expensive to buy a house in Spain
The purchase of homes in the province of Alicante continues to rise and marks its best record since 2007. Despite the rise in interest rates, the increase in the price of the square meter and the loss of purchasing power, buying a house in the province is still booming.
Neither the rise in rates nor the loss of purchasing power nor the increase in the price per square meter has slowed the acquisition of housing in the province. In line with these data, here is a classification of the 100 most expensive and demanded locations to acquire a house. The data is based on the average price offered per home, not per square meter, during the fourth quarter of 2022.
When reading this report, it must be taken into account that those municipalities where more single-family houses are sold, with garden and pool, are more favored.
The most expensive municipalities in Alicante
In the ranking of 100 municipalities we find up to 16 localities in the province. The first one isXàbia with a total average price of 793.895 euros and appears in position number 6.
In position number 8 appears one of the most beautiful towns in the Mediterranean arc: Altea. The average price of housing in this municipality of Marina Baixa is 743,244 euros. Calp is the third town on the list and appears in fifteenth place with an average price of 544,785 euros.
It is followed by Finestrat and L'Alfàs del Pi (positions 18 and 19) with a value of 495.566 and 427.990 euros, respectively, and Dénia (position 24) with a price of 376.750 euros.
We have to go to 33rd place in the ranking to find El Campello with an average price of 296,624 euros and 34 in which Orihuela is (287,495 euros ). Another town in Vega Baja is found in 47th place: Pilar de la Horadada (246,384 euros).
Positions 53, 54, 58 and 72 are occupied by Benidorm (232,368 euros), San Vicente del Raspeig (232,122 euros), Alicante (219,562 euros) and Guardamar del Segura (192,155 euros).
They close this list of Alicante municipalities Elche, in 88th place with an average price of housing of 171,991 euros; Torrevieja in 96 with 155,787 euros and Santa Pola in 100 with 151,796 euros.
Benahavís, the most expensive in Spain
At the national level, the classification is headed by Benahavís, in Malaga, where on average each home offered for sale has a cost of 1,868,250 euros; followed by Calvià, with 1,570,628; and Marbella, with 1,319,871. It is followed by Sotogrande (Cádiz) with 961,720 and Sant Cugat del Vallés (Barcelona) with 810,438 euros.
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2023-01-30
Torrevieja celebrates its carnival 2023 from January 27 to February 26
The carnival of Torrevieja, returns to fill the streets
On Sunday, February 12, 2023, the Great Carnival Parade will begin from Plaza María Asunción, crossing Ramón Gallud Street to Clemente Gosálvez Street.
The Councilor for Festivities of the City of Torrevieja, Concha Sala, the president of the Cultural Association "Carnaval de Torrevieja", Francisco Pizana, the author of the poster announcing 2023, Damián Bear, as well as the president of the Casino de Torrevieja, Miguel Albentosa, have presented the Carnival of Torrevieja 2023.
The poster is a work of the young Torrevieja Damián Bear, who wanted to mark a turning point between the designs that precede his work by not representing the queens of the carnival or an allegory to their fantasies. Bear wanted to represent in a futuristic and innovative way the great family of the carnival of Torrevieja in which we can appreciate the figure of two Venetian masks kissing that represent the union of the Torrevieja comparsas.
Torrevieja Carnival Program 2023
All carnival events will be held at the municipal theater and will be free access upon collection of the invitation. Invitations to access the carnival events can be collected and can be collected at the Municipal Theater Box Office.
Friday, January 27
Proclamation of carnival by Omayra Cazorla. A video summary of the previous year's carnival will also be screened, as well as the twinning ceremony with the Vinaroz Carnival.
Saturday, January 28
Coronation of the carnival queens. The child queen is Edurne Vera and the eldest queen is Sára Fernandez. "La Malecha" (María Dolores Inglada Ruíz), co-founder of the comparsa Blanca de sal and morena de soles, will receive the golden shield of the Carnival.
Sunday, January 29
Carnival paella contest in the neighborhood of La Punta (next to the Bar "Borneo")
Saturday, February 4
National Drag Queen Competition at the Municipal Theater.
Sunday, February 5
Pet Carnival Parade in the Garden of Nations from 12:00h.
Friday, February 10
Carnival meeting from the Plaza de la Constitución to the Plaza de Oriente at 22:00h.
Sunday, February 12, 2023
Grand Carnival Parade
Departure from Ramón Gallud Street at the Virgen del Carmen Cultural Center to Doctor Gregorio Marañon Avenue (next to the CEPSA gas station), where a leisure area will be installed.
Tuesday 14 and Wednesday 15 February 2023
Parades and carnival workshops in the city's schools.
Thursday, February 16, 2023
Carnival dance for the elderly at the Municipal Leisure Center (CMO).
Friday, February 17, 2023
Children's Carnival Parade of the schools of Torrevieja "The carnival of the cabbages". The parade will start from the Virgen del Carmen Cultural Center until reaching the Paseo Vista Alegre.
Saturday, February 18, 2023
Carnival Night Parade
Departure at 18h from the Virgen del Carmen Cultural Center, Ramón Gallud street to the intersection with Orihuela street.
Sunday, February 19, 2023
National Contest of Comparsas and Chirigotas in the Municipal Theater.
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2023-01-30
The Torrevieja market or Friday market, is one of the largest small business centers in the Vega Baja.
The Friday market is installed in the Parque Antonio Soria enclosure, which has an area of 82,000 m2 in which up to 700 stalls can be mounted.
The most outstanding products are food, clothing and footwear, but you can also find many other things at a very good price.
The Torrevieja Market has many amenities such as free parking, public toilets, taxi rank and bus line every 20 minutes as well as police surveillance.
A moment of leisure as beautiful as practical, is to visit the market on Fridays in the city of Torrevieja. You can find absolutely everything and it is a place visited by many people, not only from Torrevieja. In Torrevieja we have sea, we have gastronomy, we have leisure, we have a unique micro climate in the world and why not? We have the Friday market. From www.housedeluxe.es we absolutely recommend the visit to this place.
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