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News
How to create your own luxury real estate marketing plan with Housedeluxe
“
23
DIC
How to create your own luxury real estate marketing plan with Housedeluxe
Real Estate Marketing Plan
MARKETING & PROMOTION
If you are starting your path in the real estate world and you are thinking about how to develop your marketing plan, we are going to tell you how to do it, adapting it to your needs.
To begin, we will explain what real estate marketing is and we will develop a series of tips that we consider fundamental when starting with your own real estate marketing plan for housedeluxe.
In this article :
- What is real estate marketing?
- How to start with your real estate marketing plan?
- How to define the objectives of your plan?
- Define the properties you have and guarantee the documentation of each one?
- Treatment of audiovisual images for their promotion.
- Define which social networks we will use and their strategy.
- Take care of your contacts.
- Humanize the entire process so that the customer is satisfied.
What is real estate marketing?
A Real Estate Marketing Plan involves making a diagnosis of the company's situation, whether it is just starting up or has been in the market for years, identifying objectives and then defining the methods and strategy to achieve them.
When defining the objectives, two perspectives must be taken into account from which to work on the properties, understanding that sales can be thought of as the act of convincing or filtering.
Some colleagues consider that selling is convincing, that is, that the sale depends on the way in which we persuade the customer. In our case we consider that the value of the property must be defined by the client, and that selling is filtering because we are selecting, separating and grouping the sellers with the possible buyers according to their needs or interests, which allows us to offer them a better service. .
Understanding sales as a filtering process is based on the Funnel Theory, in which we seek to have a good base of contacts or possible clients with whom we work through sales funnels.
This means that the largest number of people are at the top of this triangle, and that as you deepen the dialogue with some, the mouth of this funnel gets smaller. This way you will get to know the needs of fewer people, until you get to build trust with only a few, who will be your potential customers.
Taking into account the funnel theory, the fundamental thing is the generation of contacts. Without contacts there is no sale, therefore, there is no possible business to make a real estate marketing plan.
How to start with your real estate marketing plan?
The first thing you have to do when making a marketing plan is to define an objective. Next, you'll need to get the documentation for the captured properties and verify that everything is in good order.
The next step is to promote the property, that is, offer it to the public in a unique way. This is why it is important to choose how you are going to promote them and in what way you are going to offer the property, be it with images, videos or 3D views or where you are going to publish them and in what way so that people feel attracted.
These are some of the questions that you will have to solve to later transform that information into indicators from which you can analyze results. Below we detail each one.
How to define the objectives of your plan?
To define your objective, you can start by thinking about what you want to achieve with your business, in how much time and in what way. It can be useful for you to analyze the competition, since from them you can define the differentiating aspects that make your service unique and also see how to separate yourself from the rest of your competitors in the real estate world.
Once you define those objectives, it is important that you think of some quantifiable goals that allow you to evaluate results. For example, amount of sales; income; visits on the web or followers on social networks; number of contacts with potential customers, etc. In turn, we recommend that you record how you carried out your action plan to be able to analyze it and in the event that something does not go as expected, you can identify the errors and transform them, or on the contrary, repeat those things that have worked.
With this in mind, you will be able to develop an action plan that allows you to comply with what has been proposed in the terms you choose. It must always be taken into account that any objective has to be specific, quantifiable, achievable, realistic and limited in time so that the process that involves carrying it out allows us to obtain information that we will use as indicators in our marketing plan.
Define the properties you own and ensure documentation of each one.
When preparing your marketing plan, you have to take into account some aspects that will help you to anticipate the needs of the client and yours.
Before starting to publish the properties it is essential to have See all the documentation belonging to the properties updated, legalized and reviewed, so that in the event of a sale you have everything in correct condition.
For example: check in the deed the meters that the property has, if it actually belongs to the owner, that the document of the respective owners is correctly listed, etc.
With all these documents you can put together a folder, including a note from the property registry, regulations and plans.
Audiovisual treatment of the property for broadcasting
The Treatment of properties has to do with the production of audiovisual material that will be used for dissemination. Creating quality material to be used on digital platforms is essential for the promotion of our business.
• Plan of the space
• HDR photos
• 360º virtual tour
• Walking tour videos
• Virtual furnishing
The registration that you make of the property will be the first impression that a potential client will have, it is the way we have to give strength to our product and make it salable. It is important to make sure that when carrying out this registration the property is tidy, clean and with good lighting, but also to avoid hiding information since nobody buys a house without seeing it and notifying all aspects of the property in advance is better than not mentioning them.
We cannot publish simple notices, it is necessary to choose where and how you are going to publish it. If we invest in the previous step that has to do with the quality of our business, it is also necessary to invest in platforms that are well positioned so that the published property stands out and is visited through its photos or virtual tours.
Define which social networks we will use and the strategy
If you want to sell, it is essential that you anticipate new needs and avoid doing what everyone else does. If all our competition carries out the same sales strategy, look for something new, first because that will attract the attention of potential customers, but also because there will be less competition there.
One option is to share information through the different platforms, selecting the contents and adapting them to new trends to get closer to other people.
It can also be useful to work in different video, audio or text formats, to adapt to the preferences of our audience: youtube, spotify, twitch, instagram, facebook and twitter.
While the ideal is to use several platforms, it is preferable to focus on one or two, and do it well. We must keep in mind where we can find our ideal clients according to their type of consumption: the youngest are on tiktok, while the older adults are on Facebook. We recommend you research a little on the subject before launching yourself to create profiles everywhere and then not being able to sustain them.
Take care of your contacts
Success in real estate business depends on lead generation, and for this it is not necessary to meet any legal or academic requirements other than devising a systematic plan to generate leads and sustain them.
Publishing properties and making use of social networks does not guarantee having a good contact base. But it is necessary to carry out a strategic network, that is, to create a network of contacts that have interests related to ours and that in some way we can help each other.
The importance of these ties lies in being able to be part of their daily lives. All your friends, family and acquaintances have to know that you work in the real estate world and you should remind them from time to time so that when someone needs it you can be recommended.
Real estate businesses are referral businesses, but no one can refer you if they don't have your job engraved in their head. Trust is necessary, but it does not come from fulfilling all your responsibilities as an agent, but from having a deal outside of that.
Real Estate Marketing Plan: Humanizing the process is the important thing.
During the pandemic, the demand for studios or people generating photographs, videos and 360º tours grew significantly. This means that more and more real estate agents are choosing good quality content for their posts. Taking this information into account, we could say that all the contents are being digitized, therefore we must anticipate the next needs of the client, that is, humanize the process.
Humanizing the process means tailoring it to the potential client.
Open listening to understand your lifestyle, your worries, "pains" and interests and thus offer you only options that may interest you and do not waste time. That is why your real estate marketing plan in all instances is important for you to be successful.
We already mentioned some advice and tips to take into account when making your marketing plan and achieve an action plan. It does not matter that it is not as professional as you expected, the important thing is that you act and that this way of organizing yourself serves to achieve your goals. It is always better done than perfect.
MARKETING & PROMOTION
If you are starting your path in the real estate world and you are thinking about how to develop your marketing plan, we are going to tell you how to do it, adapting it to your needs.
To begin, we will explain what real estate marketing is and we will develop a series of tips that we consider fundamental when starting with your own real estate marketing plan for housedeluxe.
In this article :
- What is real estate marketing?
- How to start with your real estate marketing plan?
- How to define the objectives of your plan?
- Define the properties you have and guarantee the documentation of each one?
- Treatment of audiovisual images for their promotion.
- Define which social networks we will use and their strategy.
- Take care of your contacts.
- Humanize the entire process so that the customer is satisfied.
What is real estate marketing?
A Real Estate Marketing Plan involves making a diagnosis of the company's situation, whether it is just starting up or has been in the market for years, identifying objectives and then defining the methods and strategy to achieve them.
When defining the objectives, two perspectives must be taken into account from which to work on the properties, understanding that sales can be thought of as the act of convincing or filtering.
Some colleagues consider that selling is convincing, that is, that the sale depends on the way in which we persuade the customer. In our case we consider that the value of the property must be defined by the client, and that selling is filtering because we are selecting, separating and grouping the sellers with the possible buyers according to their needs or interests, which allows us to offer them a better service. .
Understanding sales as a filtering process is based on the Funnel Theory, in which we seek to have a good base of contacts or possible clients with whom we work through sales funnels.
This means that the largest number of people are at the top of this triangle, and that as you deepen the dialogue with some, the mouth of this funnel gets smaller. This way you will get to know the needs of fewer people, until you get to build trust with only a few, who will be your potential customers.
Taking into account the funnel theory, the fundamental thing is the generation of contacts. Without contacts there is no sale, therefore, there is no possible business to make a real estate marketing plan.
How to start with your real estate marketing plan?
The first thing you have to do when making a marketing plan is to define an objective. Next, you'll need to get the documentation for the captured properties and verify that everything is in good order.
The next step is to promote the property, that is, offer it to the public in a unique way. This is why it is important to choose how you are going to promote them and in what way you are going to offer the property, be it with images, videos or 3D views or where you are going to publish them and in what way so that people feel attracted.
These are some of the questions that you will have to solve to later transform that information into indicators from which you can analyze results. Below we detail each one.
How to define the objectives of your plan?
To define your objective, you can start by thinking about what you want to achieve with your business, in how much time and in what way. It can be useful for you to analyze the competition, since from them you can define the differentiating aspects that make your service unique and also see how to separate yourself from the rest of your competitors in the real estate world.
Once you define those objectives, it is important that you think of some quantifiable goals that allow you to evaluate results. For example, amount of sales; income; visits on the web or followers on social networks; number of contacts with potential customers, etc. In turn, we recommend that you record how you carried out your action plan to be able to analyze it and in the event that something does not go as expected, you can identify the errors and transform them, or on the contrary, repeat those things that have worked.
With this in mind, you will be able to develop an action plan that allows you to comply with what has been proposed in the terms you choose. It must always be taken into account that any objective has to be specific, quantifiable, achievable, realistic and limited in time so that the process that involves carrying it out allows us to obtain information that we will use as indicators in our marketing plan.
Define the properties you own and ensure documentation of each one.
When preparing your marketing plan, you have to take into account some aspects that will help you to anticipate the needs of the client and yours.
Before starting to publish the properties it is essential to have See all the documentation belonging to the properties updated, legalized and reviewed, so that in the event of a sale you have everything in correct condition.
For example: check in the deed the meters that the property has, if it actually belongs to the owner, that the document of the respective owners is correctly listed, etc.
With all these documents you can put together a folder, including a note from the property registry, regulations and plans.
Audiovisual treatment of the property for broadcasting
The Treatment of properties has to do with the production of audiovisual material that will be used for dissemination. Creating quality material to be used on digital platforms is essential for the promotion of our business.
• Plan of the space
• HDR photos
• 360º virtual tour
• Walking tour videos
• Virtual furnishing
The registration that you make of the property will be the first impression that a potential client will have, it is the way we have to give strength to our product and make it salable. It is important to make sure that when carrying out this registration the property is tidy, clean and with good lighting, but also to avoid hiding information since nobody buys a house without seeing it and notifying all aspects of the property in advance is better than not mentioning them.
We cannot publish simple notices, it is necessary to choose where and how you are going to publish it. If we invest in the previous step that has to do with the quality of our business, it is also necessary to invest in platforms that are well positioned so that the published property stands out and is visited through its photos or virtual tours.
Define which social networks we will use and the strategy
If you want to sell, it is essential that you anticipate new needs and avoid doing what everyone else does. If all our competition carries out the same sales strategy, look for something new, first because that will attract the attention of potential customers, but also because there will be less competition there.
One option is to share information through the different platforms, selecting the contents and adapting them to new trends to get closer to other people.
It can also be useful to work in different video, audio or text formats, to adapt to the preferences of our audience: youtube, spotify, twitch, instagram, facebook and twitter.
While the ideal is to use several platforms, it is preferable to focus on one or two, and do it well. We must keep in mind where we can find our ideal clients according to their type of consumption: the youngest are on tiktok, while the older adults are on Facebook. We recommend you research a little on the subject before launching yourself to create profiles everywhere and then not being able to sustain them.
Take care of your contacts
Success in real estate business depends on lead generation, and for this it is not necessary to meet any legal or academic requirements other than devising a systematic plan to generate leads and sustain them.
Publishing properties and making use of social networks does not guarantee having a good contact base. But it is necessary to carry out a strategic network, that is, to create a network of contacts that have interests related to ours and that in some way we can help each other.
The importance of these ties lies in being able to be part of their daily lives. All your friends, family and acquaintances have to know that you work in the real estate world and you should remind them from time to time so that when someone needs it you can be recommended.
Real estate businesses are referral businesses, but no one can refer you if they don't have your job engraved in their head. Trust is necessary, but it does not come from fulfilling all your responsibilities as an agent, but from having a deal outside of that.
Real Estate Marketing Plan: Humanizing the process is the important thing.
During the pandemic, the demand for studios or people generating photographs, videos and 360º tours grew significantly. This means that more and more real estate agents are choosing good quality content for their posts. Taking this information into account, we could say that all the contents are being digitized, therefore we must anticipate the next needs of the client, that is, humanize the process.
Humanizing the process means tailoring it to the potential client.
Open listening to understand your lifestyle, your worries, "pains" and interests and thus offer you only options that may interest you and do not waste time. That is why your real estate marketing plan in all instances is important for you to be successful.
We already mentioned some advice and tips to take into account when making your marketing plan and achieve an action plan. It does not matter that it is not as professional as you expected, the important thing is that you act and that this way of organizing yourself serves to achieve your goals. It is always better done than perfect.
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