How to show a property?
Showing a property is one of the essential steps in real estate business. It is important to understand sampling not only as part of this process, but also as a pleasant experience for both us and the potential buyer. We must turn the process of showing a property into a pleasantly memorable situation to reach the client in new ways. This implies dividing the process into 3 instances:
What to keep in mind before showing a property?
All action begins before in our mind, in this process the same thing happens. As real estate consultants it is important to schedule appointments. In this way we can organize our time and prepare correctly for this moment.
Showing homes implies knowing all the details and knowing the state of the property in order to answer all the client's questions. The questions that the interested parties ask during the sample are usually quite similar and are directly associated with the property. Our recommendation is to make a list of possible questions with their respective answers in order to answer without doubt and build trust. Next, we leave you some questions that it is always convenient to have prepared:
1. How many meters does it have?
2. Do the services work well?
3. How much do they pay for expenses?
4. How are the neighbors?
5. How big is this bedroom?
6. What year is the building?
7. What material are the floors made of?
8. Is the price negotiable?
9. What orientation does it have? How is the light?
10. How is the community?
11. Why do sellers move?
12. How is the area?
If we know the property we will know in advance what its weak points are. Therefore, having a list of objections prepared can be very useful. If we know what the questionable aspects of the property are, we can include them in the previous list and plan in advance the answers and possible solutions that you will give when clients ask.
That way you can act safely. Another point that we advise is not to respond with the information directly, but rather to contextualize it and include some details that validate the information that we are providing. For example: if they ask us about the neighbors, we not only say that they are good or that there are no problems, but we add information such as: how many families there are, if there is noise or not at night or that there are groups to be able to report problems, among other issues. You can even give details of the profession of any of them, inform them that you can put them in contact if necessary; etc.
How to go to teach a property?
If we want sampling to turn into a sale, we have to build trust with our customer. For this, in addition to having the answers to possible questions ready, include documentation that contains useful and interesting information for the buyer about the property. If what you want at the end of the visit is to reach a negotiation, add the forms to make a reservation to the necessary documentation.
In addition to the formal documentation to make a sale, it must be taken into account that this may be the first meeting with our client. Thinking about how to dress may seem minor, but it's part of our presentation and it's part of the experience. For this at least it is key to know what not to wear.
Once you have prepared the documentation, that you have thought about the answers and that you have your clothing ready, there are a series of steps that have to do directly with the visit and have to do with preparing the property to be visited.
How to prepare the property for your showing?
The basic principles that must be considered to prepare a home before sampling are:
• Illuminate: correct lighting allows the property to look cheerful and invite you to stay.
• Clean and tidy: if you show an inhabited house it is very important that everything is clean and tidy.
• Repair: everything should work correctly.
• Depersonalize and organize the space: as we said before, in some cases the sample is given in inhabited homes, so we must leave as much space as possible so that the potential buyer can imagine how they will inhabit each space.
Even if we have the space ready, we can add some details to transform it into a cozy place that surprises the client:
1. Arrive half an hour early to prepare everything.
2. Ventilate all rooms well.
3. Open all the blinds and turn on all the lights.
4. Remove all towels or hanging items from the bathrooms.
5. Lower the lids of the toilets.
6. Avoid having money or valuables on the visa.
7. Bring a speaker for the moment and create a good atmosphere.
8. Prepare coffee or put a slice of bread in the oven so that there is a home aroma.
9. Prepare all the cards and documentation on a table.
10. Review the route you are going to do in your head.
It is very important to create a good experience, so including small details that can make a difference are essential to make the property enter the eyes of the future buyer.
What to do while visiting a property?
In order to understand what to do during a visit to a property, it is necessary to conceive of the exhibition as a play and understand the real estate consultants as the directors. Let's take charge of directing the exhibition, since this will allow us to guide the visit and to be able to show the positive aspects of the property.
Although there are multiple ways to show a property, we created a list of 10 tips on things to do and others to avoid during the visit to achieve a better exchange with the client and to build trust.
10 specific things to do when showing a property
1. Avoid talking too much. It is important to give space to questions.
2. If you ask questions, listen to the answers and pay attention to the reactions. Being interested in people allows you to get to know them and be able to generate feedback.
3. Communicate with metaphors and stories. Always speak and answer honestly.
4. Use the mirror technique: The mirror technique is to use the information that the other person gave and repeat it to get along.
5. This does not mean that you agree with everything, but that you place special emphasis on what you agree with the interested parties.
6. Provide the information interleaved: sometimes at the time of sampling we want to provide all the information we have and then we run out of data to provide. For this reason, try to ration what you want to tell and say it at the necessary moments.
7. Calling the customer by name gives confidence.
8. Invites to interact with the property and its elements.
9. Generate comparatives.
10. Praise the praiseworthy, but don't overdo it.
Some tips may seem obvious but at the moment of action we can get nervous and forget. Remember that our goal is to create a comfortable environment in which to have an exchange.
7 things not to do during your visit
Just as there are things that we can do, there are others that we must avoid. Below, we mention some of them.
1. Don't say NO.
2. Don't talk about politics, religion or soccer.
3. Forbidden to complain about any topic.
4. Don't tell the potential buyer that they are wrong.
5. Don't lie about anything.
6. It is not negotiated before the reservation.
7. Avoid getting bad for the NO.
How to achieve a sale after showing a property?
The property show is a key moment in our business and for it to work it is necessary to understand the property as a commodity, and that, as such, it competes with other options. For this reason, we have to transform the property to make it attractive to the largest number of potential buyers. Beyond the fact that here we share some points that we believe are important when showing a property, the fundamental thing is to turn the house into a neutral and welcoming place for everyone equally, and make sure that clients feel comfortable during the exhibition.
A good part of the work that real estate agents do is to learn that in many cases there can be a “no” for an answer. For this reason, we insist on creating an exchange with the client to learn from that experience and be able to use that learning next time.